Social Media Marketing: The Ultimate Guide

When it comes to social media guide for marketing, marketers’ top goals are advertising their products/services and increasing brand awareness.

However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is, its benefits, and how to actually build a social media marketing strategy that’ll work for your specific business.

What is social media marketing?

Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.

Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

While social media marketing guide is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.

Before we dig deeper into social media marketing guide, let’s segment the strategy by platform.

Read also- The only social media strategy you will need in 2022

Social Media Marketing Platforms

Facebook

Best-Social-Media-Marketing-guide-Platforms- Facebook
  • Users: 1.9 billion daily active users worldwide
  • Audience: An even spread of Generation X and Millennials
  • Industry impact: B2C
  • Best for: Brand awareness; advertising

Our first Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools as well as organic growth opportunities.

Read also- Why small businesses have the social media marketing advantage

TikTok

Best-Social-Media-Marketing-guide-Platforms-TikTok
  • Users: 1 billion active monthly global users
  • Audience: Primarily Gen Z followed by Millennials
  • Industry impact: B2B and B2C
  • Best for: Short-form, creative video content; user-generated content; brand awareness

When you think of short-form video, you probably think of TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It’s one of the best platforms for community building, with marketers ranking it in second place behind YouTube.

Read also- 7 reasons why social media marketing is important for your business

Instagram

Best-Social-Media-Marketing-Platforms-instagram
  • Users: 1 billion monthly active users
  • Audience: Primarily Millennials
  • Industry impact: B2C
  • Best for: High-quality images and videos; user-generated content; advertising

Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it comes to sharing visually compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced eCommerce tools.

Today, users can discover brands, browse their products and/or service, and complete a purchase without ever leaving the app – making Instagram a hard platform to beat.

Read also- 7 social media content types to become a social media pro

Twitter

Best-Social-Media-Marketing-Platforms-twitter

  • Users: 211 million daily active users worldwide
  • Audience: Primarily Millennials
  • Industry impact: B2B and B2C
  • Best for: Public relations; customer service; community building

While Instagram focuses on visuals, Twitter focuses on words. Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content with your followers.

LinkedIn

Best-Social-Media-Marketing-Platforms-linkedin

  • Users: 774 million active users worldwide
  • Audience: Baby boomers, Generation X, and Millennials
  • Industry impact: B2B
  • Best for: B2B relationships, business development, and social selling

LinkedIn is Facebook’s professional cousin. It’s perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities.

That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community.

YouTube

Best-Social-Media-Marketing-Platforms-youtube

  • Users: Over 315 million daily active users worldwide
  • Audience: Primarily Millennials but has a strong audience across gender and age demographics
  • Industry impact: B2C and B2B
  • Best for: Brand awareness; long-form entertainment, and how-to videos

According to HootSuite, YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community.

In addition to being an incredibly popular platform, its users also tend to stay longer on it because it features mostly long-form content – making it an ideal platform to share educational content.

Snapchat

Best-Social-Media-Marketing-Platforms-snapchat

  • Users: 306 million daily active users worldwide
  • Audience: Primarily Generation Z
  • Industry impact: B2C
  • Best for: Brand awareness; advertising

When Snapchat came out in 2011, leading the charge in ephemeral content. It introduced content that you could share with your friends and that would expire after 24 hours.

The platform peaked in 2015 and has held strong since then. Many thought the brand would disappear once Instagram introduced Stories, the same feature with a different name. However, Snapchat continues to be popular among young adults.

Pinterest

Best-Social-Media-Marketing-Platforms-pinterest
  • Users: 444 million monthly active users worldwide
  • Audience: Primarily Millennials with a solid audience in Gen Z, Gen X and Baby Boomers
  • Industry impact: B2C
  • Best for: Visual advertising; inspiration

Think of Pinterest like a visual storyboard that allows users to get inspiration for everything from fashion to home decor.

85% of Pinners say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they’ve discovered a new brand or product on the platform. So, not only is it a great discovery tool but it’s also a way for brands to build their narrative through visual stories.

Clubhouse

Best-Social-Media-Marketing-Platforms-clubhouse
  • Users: 10 million weekly active users worldwide
  • Audience: Primarily Millennials
  • Industry impact: B2B and B2C
  • Best for: Visual advertising; inspiration

Clubhouse made a strong impression as soon as it entered the social media world in 2020. The audio-only platform allows people to start interesting conversations with followers as well as strangers and build community.

The platform also gained some buzz for its invitation-only set up when it was in beta testing. Today, the platform is open to everyone globally and on both IOS and Android devices. Another big selling point to this platform is that it works well for both B2B and B2C businesses and leverages audio, which has made a huge comeback in recent years.

Next Steps after this are

Benefits of Social Media Marketing

How to Create a Social Media Marketing Strategy

How to Analyze Your Social Media Marketing Results

15 Best examples of successful Social media campaigns

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